Google Analytics Review regularly so you can make changes to your website and/or your marketing activities accordingly. Contact...
Google Analytics 4 & AI Search Visibility Review
A Google Analytics 4 (GA4) review measures how visitors reach and use a website, and — increasingly — how much of that traffic now arrives as a referral from an AI assistant rather than a traditional search results click.
Fresh Mango reviews Google Analytics 4 configuration and traffic data for BVI business websites, and now measures AI-referral traffic alongside traditional search traffic so both channels are visible in one report.
How a GA4 and AI visibility review works
Google Analytics 4 replaced the older Universal Analytics and measures visitor behaviour differently — by events rather than sessions alone — which means many sites still carry a configuration that was never properly rebuilt for GA4. A review starts by confirming tracking is actually correct: goals, conversions and events firing as expected.
Alongside that, Fresh Mango now tracks referral traffic arriving from AI assistants such as Copilot, ChatGPT, Perplexity and Google AI Overviews, which behaves differently from a normal search click — often a single, highly qualified visit rather than one of many results browsed. Separating this from generic 'direct' traffic in GA4 shows whether AI search visibility work is actually converting.
Why this matters now
AI search visibility (sometimes called GEO, generative engine optimisation) is how reliably an AI assistant such as Microsoft Copilot, ChatGPT, Claude, Perplexity or Google AI Overviews can find your business, understand what you do, and cite you correctly when a prospective client asks a question. It is different from ranking: ranking is about position in a list of blue links; AI search visibility is about being extracted, quoted or recommended inside a generated answer, which may show no list at all.
A page ranks by matching keywords and earning links. A page becomes AI-visible when its facts are unambiguous and easy to lift out of context: a clear one-sentence definition, consistent entity names (the exact business name, service names and location used the same way everywhere), structured headings that map to real questions, and schema markup that tells a crawler what the page actually is. A page can rank well in Google and still be invisible to an AI assistant if its answers are buried in marketing copy rather than stated plainly.
Who needs this review
Businesses whose GA4 setup was never properly configured, or was migrated automatically with default settings.
Anyone who cannot currently say how many enquiries their website generates, from where.
Businesses investing in SEO or AI search visibility work who want to see whether it is working.
Organisations reporting website performance to owners or a board and needing credible numbers.
How Fresh Mango helps
The review produces a plain-language report: what is tracked correctly, what is missing, where traffic actually comes from — including AI referrals — and what to prioritise next. It can be a one-off review or repeated quarterly alongside ongoing website management.
Frequently asked questions
Is Google Analytics 4 different from the old Google Analytics?
Yes, significantly. GA4 measures behaviour through events rather than the older session model, and many sites still run on a default or incomplete migration that under-reports genuine conversions.
How do you measure traffic from AI assistants like Copilot or ChatGPT?
AI-referral traffic is identified through referral source data and UTM-style tracking where available, then reported separately from generic direct traffic so its contribution is visible rather than hidden inside a catch-all category.
Is a GA4 review a one-off or an ongoing service?
Both are offered. A one-off review confirms your current configuration is accurate; an ongoing quarterly review tracks trends over time and adjusts SEO and AI search visibility priorities as the data changes.
We already have Google Analytics installed — why review it?
Installed is not the same as correctly configured. Many sites report inflated or incomplete numbers because goals, events or filters were never set up properly, which makes every business decision based on that data unreliable.
Google Analytics is a superb tool for analysing the ongoing performance of your website. Fresh Mango install Google Analytics as standard in all websites we build, and we can also install it on your website even if we didn't build it!
Google Analytics is a very powerful tool, allowing you to determine an astonishing amount of statistics for your website, including Audience overview (visitors etc), Acquisition (How people are finding your website) and Behaviour (What people do when they get to the website).
It's essential to determine the key metrics relevant to your website and monitor them regularly (at least monthly). If you conduct your Google Analytics review regularly you can make changes to your website and/or your marketing activities accordingly.
This continuous feedback from your website is incredibly powerful and tells you so much about your customers, what interests them and where you need to make improvements.
We know that our customers are very busy and often don't have time to conduct a Google Analytics review. It's also quite complex and can be off-putting to new users. That's why we're pleased to provide a monthly report and key metric analysis of your website for a small monthly fee. The report will include the metrics that are most relevant to you and your customers based on the market and industry you operate in.
Contact Fresh Mango for more information on how we can assist you and review Google Analytics for your website.
How we Review Google Analytics
This is how the Google Analytics dashboard typically looks:
The dashboard can be customised to your own requirements.
There are three main categories of data available:
Audience - providing analysis of numbers of sessions, users, page views, page visits/session, average session duration, bounce rates and new sessions. Further detail is available on visitor demographics, behaviour and technology to highlight just a few.
Acquisition - How people find your website - Channels typically include organic search, Direct, Paid searches, referral, email and social. You can determine how well (or otherwise) your SEO, Google Adverts, Social Media and Email campaigns are working.
Behaviour - See what people do when they come to the website! Where did they start? Where did they leave? Which pages are most popular? These are just a few of the analytics available
It's also possible to establish and monitor goals for your website, really useful if you have some targets in mind, or if you have an e-commerce site and you're looking at specific customer behaviours.
Contact Fresh Mango today to find out how we can assist you and review Google Analytics for your website and speak to our experts.
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Google Analytics is a superb tool for analysing the ongoing performance of your website. Fresh Mango install Google Analytics as standard in all websites we build, and we can also install it on your website even if we didn't build it!
