I want a new website – what are the key considerations? Well, in practical terms we advise all our clients to think of their website as a continuous work-in-progress. As long as you’re building and adapting your business to the needs of the market, so you need to adapt your website.
It means you need a website that’s quick and easy to update – either yourself, or by staff, or by us. Please ensure you talk to us about your website content management.
It means you need a website that people will find. This means Search Engine Optimisation (SEO) and Search Engine Management (SEM). Again, please talk to us.
It means you need to know how well your website is performing. This means regularly analysing your website visitors, demographics and behaviour, and amending your website accordingly. Talk to us about Google Analytics!